COMMDORE SELL RUMOURS
03-Oct-92 13:33:24
Sb: #72258-COMMDORE SELL RUMOURS
Fm: JEAN-ERIC HENAULT 71204,2231
To: Wayne Steele 76450,2535
Technology is not always the important issue. From this point of view, the
Amiga is still far ahead. As I mentionned to ther people, the danger the
Amiga is facing is greater than most would believe. The messages I left
were designed to get attention. And I believe I got what I wanted. What I
do, is I believe in the best interest of Commodore. Try to make people
realize what the real issue is.
People who leave the Amiga as I did, do not leave it because they do not
like. I still love my Amiga. They leave because they have to. They need
because they want to be able to bring their work from their offices. They
need to switch because they want to run a specific software like Page Maker
Quark XPress, etc…
The niche the Amiga seems destined to occupy is too small for it to
survive. This is the danger the Amiga is facing. Do you know why
Commodore doesn't advertise ? Do you know the real reason why commodore
sells its computer to such a low price ?
The prices you pay when you buy the computer barelly covers the cost of the
hardware. Of course, Commodore makes some profits over it. But if
commodore wants to Bring an Amiga 10 000 for example, it would need to
invest heavilly in R & D. The profits Commodore is making does not cover
that. And what is left is not enough for a sleek advertising campaign. In
short the profit margin is too narrow for Commodore to invest heavilly in
itself. This is the danger.
On the other hand, you get a log of bang for your buck. You still have the
best hardware. But how long before the edge you have will be passed by
other platforms ? If Commodore doesn't survive
the Amiga won't last very long either.
I hope the A4000 changes all that. But we have to wait and see.
Jean-Eric Henault
Montreal