Adesk U talent @ booth
11-Oct-93 20:06:31
Sb: #61163-Adesk U talent @ booth
Fm: ROBERT RITGER 75050,2255
To: James M. Murphy 71165,1321
PMJI Murph,
>>> Architectural Power Tools<<<
What might these tools be?
>>>Facade<<<
What product is this?
I'm not an autocad user but I'd be interested in info describing the above.
>>> I wish someone…Hint…Hint..would do a paper on what it takes the average
A&E Firm to go from 2D to 3D and Presentations in 3DS.<<<
I know your looking for a David Cohn article on the topic but I thought I'd let
you know that I'll have a few war stories on this topic for you quite shortly
as I am trying to convince the 4th largest architectural firm in the country to
present ideas with 3ds as our tool.
Not that you don't know this first hand but architecture tends to be the last
profession to embrace new technology in the way business is performed. The
people in charge of most of the established firms have completely missed the
computer age and are mostly computer illiterate. Schools emphasize the art in
architecture and its presentation. This translates to most principals as soft
hand drawn sketches. Only a very few firms have been able to exhibit their
unique style while presenting computer images.
A brief anecdote and then I shut up:
I worked for Philip Johnson a couple of years ago and was producing a constant
stream of 3d computer images of several high rise buildings we were working on.
He was constantly muttering, "Your drawings always make it look like we're
finished design. We need to make it look less thought out, less complete or
the client will think we're done." I think there is some validity to the
argument that 3d computer images can amount to overkill in some cases but I've
staked my future on the clients driving this argument home by requiring
animation and photorealistic renderings. The clients will bring us architects
into the digital age.
Digitally,
Bob Ritger – The Hillier Group Architects