#The Emp. has no clothes?
09-Oct-94 14:27:09
Sb: #92153-#The Emp. has no clothes?
Fm: Erik Flom 71204,407
To: Jim Plant 72242,1623
I'm glad you caught my comment, and I hope you realize I wasn't trying to
accuse you of collusion or anything like that.
I'm really not sure what VTU's position should be as a carrier of the ad.
I understand that it wouldn't be cost effective to examine every ad that's
submitted. In that case, I don't see much in the way of 'journalistic
responsibility.'
However, since your magazine does cover new products, and does seem to
occasionally stray beyond the realm of pure product review, I can see as
to how a little investigative reporting about this much-touted, but never
seen, product might be appropriate. I've seen this same full-page 4-color
ad running in major video magazines for months. I have also heard some
very interesting stories about what/when they claim to be shipping. Given
the scope of their claims (esp. in that 2-page ad special you ran a few
months back, where the president claims to be designing some kind of
virtual universe construction kit), and the fact that no one has seen
_anything_ except that 1 page flyer, I (and many others) would like to see
a full report about Cybernetica from an unbiased source. Seriously, I
don't even know what kind of track record the company has? Who are these
guys?!?
So, in conclusion, I would say that as one of few sources of consistently
valuable Toaster news, it is the responsibility of VTU to examine
businesses which might be making exggerated or false claims. At the same
time, I do not hold VTU responsible for carrying the ad – as I said, it
just wouldn't be profitable to double-check every advertiser.
Thanks for your input!
Keep On Toastin'
Erik Flom – ELF Works 3D Construction Co.