CompuServe Messages

Pricing Our Wares

    12-Oct-94 20:56:44
Fm: Sean Hannon 74743,1316
To: Charles Blaquiere 76046,1756
Charles, Thanks for the info. We also thought of dividing up our fee between Artist creation time (we were talking more like $75/hr) and computer rendering time ($25/hr). Our 3 minute Demo Reel includes a few real jobs, but mainly a lot of other pieces reflecting the variety of what we CAN do, and for those we logged our time to get an idea how they would price out. What we learned is that this method of pricing when applied to the simple flying logo pieces severely undercut our worth, as it worked out to something like $170 per second, whereas the more complex pieces that required more time modeling and testing worked out to be closer to $300 per second. After considering the merits of Per Second pricing, Bill and I chose this method, with an eye to a tiered structure for varying levels of complexity in a scene. On the issue of quality, which is indeed an important factor, we feel very comfortable that our setup, and our combined talents, can bring in $250 to $500 per second. Time will tell. Sean Hannon Ad Rats – Stamford, CT