The Dealer's Dilemna
John,
Morph's Digital Outpost is indeed a cool magazine.
I am sincere in expressing my gratitude.
And thanks for the insight on how Syndesis and Morph's came together.
I was wondering how much the offer of a free six-month subscription
actually cost your company. The loan of a list of names? Is that all?
I'm convinced more than ever that it's a great public relations tool.
Especially if it gave you all of that exposure for no cost.
As a person with more than 10 years of advertising and p.r. experience,
I'd label that a win/win/win experience. Advertiser/publication/reader.
I can only hope that more publications and merchants try this approach
in expanding readership.
As for the MM Guide:
Nothing you said supports any argument as to why dealers should
participate in their own demise. I still think the MM Guides will
disappear. At least this first go 'round. There are some very
obvious, glaring reasons.
Quoting you:
JF > Autodesk hands over the production of these guides to a third party.
JF > We were over a barrel because they had the monopoly of getting this
JF > book in every box.
Your response indicates that you found some answers as to why competitor's
ads also showed up in the guide.
Quoting you:
JF > As a company that's depended heavily on dealer sales for their success,
JF > I hope they can fine-tune their policies.
DITTO. Mr. Foust. MAJOR DITTOS
Quoting you:
JF > I'd recommend talking at length with your dealer representatives
JF > at Autodesk.
I have. I'm still waiting for some answers.
Kevin Gibson
Animation Nation <tm> -=It's a state of mind.=-
P.S. I was equally sincere in knowing what else you guys have on the burners.