CompuServe Messages

The Dealer's Dilemna

    29-Oct-94 20:29:09
Sb: The Dealer's Dilemna
Fm: Kevin C. Gibson 75313,620
To: Syndesis 76004,1763
John, Morph's Digital Outpost is indeed a cool magazine. I am sincere in expressing my gratitude. And thanks for the insight on how Syndesis and Morph's came together. I was wondering how much the offer of a free six-month subscription actually cost your company. The loan of a list of names? Is that all? I'm convinced more than ever that it's a great public relations tool. Especially if it gave you all of that exposure for no cost. As a person with more than 10 years of advertising and p.r. experience, I'd label that a win/win/win experience. Advertiser/publication/reader. I can only hope that more publications and merchants try this approach in expanding readership. As for the MM Guide: Nothing you said supports any argument as to why dealers should participate in their own demise. I still think the MM Guides will disappear. At least this first go 'round. There are some very obvious, glaring reasons. Quoting you: JF > Autodesk hands over the production of these guides to a third party. JF > We were over a barrel because they had the monopoly of getting this JF > book in every box. Your response indicates that you found some answers as to why competitor's ads also showed up in the guide. Quoting you: JF > As a company that's depended heavily on dealer sales for their success, JF > I hope they can fine-tune their policies. DITTO. Mr. Foust. MAJOR DITTOS Quoting you: JF > I'd recommend talking at length with your dealer representatives JF > at Autodesk. I have. I'm still waiting for some answers. Kevin Gibson Animation Nation <tm> -=It's a state of mind.=- P.S. I was equally sincere in knowing what else you guys have on the burners.