#Amiga & Other Multimedia
05-Jan-95 15:06:43
Sb: #44991-#Amiga & Other Multimedia
Fm: John Chang 73023,2000
To: Andrew Porter 72134,2050
You said and I quote:
"Here's another of my inane examples: If Scala (who are already
undercutting the market) sold Scala300 for $100 and InfoChannel for,
say, $300 the market would say "hey, there's something wrong here,
Scala must be junk". They might not buy it because it is cheap.
(Perhaps John Chang might want to comment on Scala Inc. pricing
policy). Then Scala may only be used by hobbists and individuals
like yourself who see the value in the product. Corporations, who
are afraid of being left with orphaned products, would only look at
the bottom line and think it suspicious, IMO."
Excellent reasoning my friend. Indeed, our price points is relatively
lower than similar software found on the Mac or PC platform. As you
may know, there are unique features of our software products,
InfoChannel in particular, that simply cannot be found on the other
platforms. There were a number of companies who scoffed at NewTek's
Toaster when it initially retailed at $1,495.00. Then when the
software became more robust, NewTek raised the price to $2,495.00.
Did sales drop? No! It went up and the Toaster became the most
respected and revolutionary product on the then nacent desktop video
market!
As we all know, Commodore's so called marketing was offering
inexpensive, high-tech computers to the masses. In hindsight, I
don't know if Commodore did the right thing with the Amiga
technology. Perhaps they should have offered the Amiga as a
mid-priced workstation with capabilities of SGI workstations? Maybe
yes, maybe no. Indeed, with a reported base of only 5 million
machines, paltry compared to even SGI workstations, software pricing
for the Amiga should be double, possibly triple the current pricing.
Would the Amiga get more respect? Could be. Maybe yes. Maybe no.
Its a matter of perspective.