CompuServe Messages

Vince, That's a good point about projecting an appealing image. A shrewd company will study its prospective customers and then adjust or even overhaul its image accordingly. That's just what Apple has done. (I'm reading Sculley's book right now–he's a cool dude.) The thing is, you have to aim the projector at the screen and focus it before you can project the image. And even before that, you have to create an image to put in the projector. Commodore's main problem is that the Amiga's image is a total mess. You simply can't market your computer as an "everything" machine, even if it is one. You must be specific. The Amiga was designed from the ground up with video applications in mind. Video is a tremendous marketing tool, as every record company and pop music performer (to name just _one_ example) has learned. An affordable computer that can handle all the video razzmatazz should sell like hotcakes in the marketing world. So why in the name of Darwin (winking at Ben) hasn't Commodore imaged the Amiga as _The_ Video Computer? Why didn't CBM encourage the development of professional video tools for the Amiga from the beginning? Why isn't Commodore advertising the Amiga 2000 in the magazines and trade papers that video and marketing people read? The Amiga has the chance to be the pioneering machine in a potentially explosive and lucrative field, and instead CBM is saying "me, too" to IBM compatibility and "me, too" to desktop publishing. Why be an also- ran when you can be a shining star? Ticks me off, it does. Now that the Mac has gained respectability as a desktop-publishing machine, due in large part to Apple's fine marketing savvy, the big names are producing software for it and it's moving into the general business world. Now, with stuff like HyperCard, the Mac has the opportunity to be a driving force in that world. Once you get your foot in the door…. Commodore could accomplish the same thing with the Amiga, imaged and marketed as a video machine, if they would just get their act together and start putting their brains and imagination to good use. (Stepping down from soapbox…) Dave P.S. I _hate_ ties. 8^)