CompuServe Messages

#Amiga's "image"

    12-Nov-87 20:06:38
Sb: #93165-#Amiga's "image"
Fm: David Kieltyka 73200,3553
To: Vince Macdonald 73347,647
Vince, Yeah, I've seen the ad. I'm pleased as punch that CBM is finally advertising at all, but this is the sort of ad they should've run two years ago when the Amiga was first introduced. Granted, the software wasn't available then (tho Professional Page isn't available now, either) and the B2000 is a "new" machine hardware-wise, but the ad's overall style suits a brand new machine, not one that's basically two years old. An ad appropriate for _now_ would feature, say, the "professional- quality 3-D animations"…and NOTHING else. It would mention Animator: Apprentice, Forms-In-Flight, Sculpt- and Animate-3D, Silver, and Video- Scape 3D, and show examples created with each of these packages. It would proclaim the Amiga as _The_ Video Machine and would proudly display the goods to back up that proclamation. What a TV commercial this would make! Air it during the Super Bowl, and you'd blow a hundred million people out of their seats! Actually, you wouldn't even have to mention the packages by name. (Maybe it'd be better not to.) All you'd have to do is show what they and the Amiga working together can do, and you'd have a killer ad. Tailor other ads for other applications, like desktop-publishing, and then aim those ads at the appropriate audiences. It's really not that difficult. Dave P.S. I think it's a bit early in the game for Commodore to be touting the Amiga as "a complete desktop-publishing center." But we are getting there. If Professional Page turns out to be as good as it appeared from the demo I saw 2 months ago, then they'll have something to talk about.