AMIGA IN TIME!
02-Nov-89 08:30:23
Sb: #71884-AMIGA IN TIME!
Fm: Gabe J. Feder 76117,1163
To: Brian Bartlett 72037,570
So which DID sell? The Nintendo? Cuz the kid wanted IT, of course! Seems
like there is no real product positioning in these ads, just name
recognition. Hopefully there's real substance waiting out there somewhere.
My impression is that there will be, that we haven't seen ALL the copy from
this campaign. BTW, I received a copy of ADWEEK, in which the advertising
pundits gave the Amiga TV commercial 3.5 stars out of a possible 4 for the
strategic, and (they say) intelligent use of celebrities in an ad.