WB2.0
Mark,
If the A500 is stealing signifigant sales from your attempted A2x00
series sales than one of two things is happening (more likely a combination
of both). Either your dealership is not attracting the appropriate
customers to purchase the A2x00 series, or your dealership is doing a poor
selling job.
Sorry to be so blunt, but, the truth of the matter is that you can tell
in a 5 minute conversation with a customer what machine is right for them
and the rest of the time needs to be spent assuring the customer in their
mind that this is the right machine for them. Either you are selling
A500's to people who should have 500's, in which case if you want to make a
higher profit on A2x00 machines you should devote more time to advertising
marketing targeted towards those sales. Or you are doing a poor job of
convencing people that should have A2000's (or A2500/30, A3000) that this
is the correct choice for them.
Call all your A500 customers 6 months and 12 months after their purchase
and ask if they are still happy with the A500 or if they would rather have
an A2x00. If they would like to upgrade then you know you didn't do a very
good job selling, because you should have projected this need for them.
True, some people will buy A500's despite what you tell them and then
regret it latter, but if this is happening very often, then your sales
staff/dealership is not being trusted by your customers and you need to
take steps to correct this.
Personally I think it would be a bigger marketing flop to leave all the
A500 owners behind when the harware can still easily support the upgrade
path. Do you want cutomers thinking that CBM is intentionally
underdeveloping the A500 so they can sell more A3000's?
GoodLuck,
-Jason71341,533