#SPC Selling Superbase
09-Nov-91 20:39:28
Sb: #40025-#SPC Selling Superbase
Fm: David Masterson 73717,3301
To: Jim Ogilvie 72657,3437
I can kind of see what John is saying, though — answer the questions for
yourself (compare Amiga with PC):
1. How many machines have been sold?
2. Of those, how many are still active?
3. What percentage of those would want SB4?
4. What percentage of those would *buy* it?
5. What is the cost of supporting SB4 on that machine?
6. What is the chance of the machine's survival (remember CBM/IBM)?
Each vendor has to evaluate these questions in their own way. The view
from outside in the Amiga market has often been that "the Commodore Amiga
has been like the smart, wormy kid on the block" that "has consistently
incorporated innovative ideas, but has never presented them with the proper
bravado to get across in the marketplace" (quotes from Computer Buyer's
Guide and Handbook).
As to a letter writing campaign, my take is that buying the product will
tell them more than a letter, but an answered letter may alleviate customer
concerns enough to get them in the market. The mileage may vary.
David – via Whap!