CompuServe Messages

Ken: Thanks for your suggestions. Not only have I read Guerilla Marketing, but I took it over to my ad agency and told them to read it too. I think it's great; I learned more by reading it than I did from listening to my ad man for three years. Now I'm trying to get everyone in my company to think like guerillas. I like his second book, "Guerilla Marketing Attack," the best. You had a good suggestion about trying to negotiate a long term contract. I hadn't thought of that, and I'll give it a try. By the way, about a week after I started this thread, our Cadalyst rep called to talk about the results. They're on CIS too, and they naturally tuned into the chatter about their mag. Seemed to be happy with the comments they saw. How 'bout it Cadalyst? Are you listening? Can you give me a better deal if I commit to a long term ad contract??? Mike