Cadalyst or Cadence??
26-Nov-91 06:10:04
Sb: #21968-Cadalyst or Cadence??
Fm: Jake Richter [Panacea] 75130,2705
To: Mike Bauer 72310,443
Technically, you'd be talking about two 6x terms. Some magazines might give
you a break on a 2-year contract, but most magazines raise their rates
every year, so they would probably build a rate increase into a multi-year
contract. Another way to shave off more points is by doing your production
work in-house (you can save %15 by having an in-house ad agency), and
prepaying your advertising fees (saves a few percentage points, like 2 or
3).
Jake <First a programmer, then this, oy vey!> Richter