CompuServe Messages

EXACTLY!! You can make an inferior product the most popular with superior advertising. Hell, you can practically sell products that don't exist with superior advertising. I should know, I bought an Opalvision because I wanted the video processor… The point is, it doesn't matter that the Amiga could be the superior technology if no one cares or knows. Amd the only way anyone will know is if/when CEI gets the nod they advertise effectively, massively and often. You have to play to the lowest common denominator (ie clonies). They are used to endless brainwashing from IBM and Microsoft, etc, so that is what they will respond to. It's really quite simple to do. In their advertising, CEI needs to challenge the PC on the Amiga's turf. Demonstrate multi-tasking and multimedia as well as video capabilities and do it right next to a PC trying to keep up. The Amiga will eventually sell itself (it will take awhile to de-program the clonies). Look at history. The only reason the Mac still exists is because of the advertising blitz that really took shape in 1983. Remember the "1984" ad campaign? Of course you do. Most of us almost bought a Mac because of it. We would all be Macsters if it weren't for the Amiga emerging at about the same time (perhaps credit should go to the beloved C-64!). The point is that the Mac was based on the same processor minus the custom chip set(and a few other things). It was basically an inferior Amiga, but it took a large chunk of the market share solely because of intensive and effective advertising. If I were running CEI I would dump a majority chunk of my Amiga budget into advertising and let the sales bonanza that would occur because of it fund my R&D for new machines. The 4000 is a good platform for CEI to launch its Amiga program from. Advertising is the key.