#Wall St. Jrnl-PhotoCD
22-Dec-92 01:04:27
Sb: #34575-#Wall St. Jrnl-PhotoCD
Fm: Paul Zane Pilzer 70363,2003
To: Rich Bowers/OPA 71333,1114
Rich
I agree with your comment about the press and Photo XA. You really can't
expect any one with a 3 hour deadline to come up with any insight.
I learned this the easy way when I wrote my first book (Other People's
Money) on the S&L Crisis. The publishers I took it too first explained
that all the other S&L book proposals were from very prominent journalists
(and started naming names and credits). Then they told me that they wanted
my book first because "it wasn't from a journalist" so they knew it would
contain insights into why rather than just what. (I went with Simon &
Schuster).
When it comes to CD-ROM publishing, like with any other revolutionary
medium, the people in the related existing field will lose the most and be
the last to understand its potential. When talking movies came out, they
were heralded as the "end of the piano player for the movie houses" and
basically only contained piano music for three years before the realized
that the actors themselves could talk on them. Few silent movie people
made it to talkies, and few existing publishers and journalists may make it
to CD-ROM multimedia publishing.