#What Price Should it Be?
21-Dec-92 14:01:31
Sb: #What Price Should it Be?
Fm: Steve Baxendale 100023,545
To: JAN SCHWENK 70053,1702
Jan
In general CDs are overpriced if bought at full retail price. Often the
same product can be bought in book form for a lot less. As an example
consider the OED. This is available at around the 90 pound sterling (say
$140) in the miniturized book format with the magnifying glass, yet the
asking price for the CD is 495 pounds. Thus you are not paying for
intellectual property (the 90 pound price covers that) and you are
certainly not paying media costs as these will be less than the book. The
only reason is to exploit a certain market. For the OED I would pay up to
the $150 – $170 mark. This price point would be an acceptable point for the
large encyclopeadic works.
For lesser works (say Cinemania) a $40 mark would be better. I have bought
this at $65 so this work is approaching the right price point.
The problem for me (and others like me) is that now we have our new toy its
useless without the disks so we have to stump up the asking price or the
thing becomes a high priced audio player.
Steve