CompuServe Messages

What Price Should it Be?

    25-Dec-92 09:38:39
Fm: JAN SCHWENK 70053,1702
To: Rich Bowers/OPA 71333,1114
Rich, The point I wanted to make is that if publishers PROPERLY price their product, they will substantially increase their profit and better serve their public at the same time. The goal of most publishers (businessmen/women) is to make a profit. Right? The more, the better. It is where the interests of the publisher and those of the reader coincide that the former gets rich, and the latter becomes richer (in knowledge, happiness, etc). I am not insisting on a low price for the CD-ROM title just because it is inexpensive to produce. It is obvious, though, that this medium has a great potential to serve both sides (publisher, reader) very well. I really want the publisher(s) to get RICH with CD-ROM. I want them to put EVERYTHING on CD-ROM for the sake of us all! I want the equivalent of the Library of Congress in my office and in my den. I want it ALL, Rich! But I am afraid that the shysters, shylocks, and schnooks will (are?) take unfair advantage of an unsuspecting public and publish large quantities of junk. That will soak up too much of the "dispensable income" of those with "propensities to consume". If that happens before we reach critical mass (everyone in the world knows what CD-ROM can do, and realizes that they need it), CD-ROM will fail! Everyone will have a bad taste in their collective mouths, having been fleeced again! You recognize this. Even in attacking my choice of newspapers as an example, you point out that circulation is in free-fall, and that the "right" information presented in the "proper" way (useful news, cross referenced) would be a "hot topic!". What is "right" for you may be "wrong" for me. The point is that the newspapers have the vehicle to get all the info to everyone in a good format, in good time, and satisfy everyone's need for the "right" stuff. If they continue to pump out messy, inky, smelly, WOOD derived, littering, trash compounding, giant piles of paper, they will surely die. They are (continued…)