What Price Should it Be?
25-Dec-92 09:38:39
Sb: #34684-What Price Should it Be?
Fm: JAN SCHWENK 70053,1702
To: Rich Bowers/OPA 71333,1114
Rich,
The point I wanted to make is that if publishers PROPERLY price their
product, they will substantially increase their profit and better serve
their public at the same time.
The goal of most publishers (businessmen/women) is to make a profit.
Right? The more, the better. It is where the interests of the publisher
and those of the reader coincide that the former gets rich, and the latter
becomes richer (in knowledge, happiness, etc).
I am not insisting on a low price for the CD-ROM title just because it is
inexpensive to produce. It is obvious, though, that this medium has a
great potential to serve both sides (publisher, reader) very well. I
really want the publisher(s) to get RICH with CD-ROM. I want them to put
EVERYTHING on CD-ROM for the sake of us all! I want the equivalent of the
Library of Congress in my office and in my den. I want it ALL, Rich!
But I am afraid that the shysters, shylocks, and schnooks will (are?) take
unfair advantage of an unsuspecting public and publish large quantities of
junk. That will soak up too much of the "dispensable income" of those with
"propensities to consume". If that happens before we reach critical mass
(everyone in the world knows what CD-ROM can do, and realizes that they
need it), CD-ROM will fail! Everyone will have a bad taste in their
collective mouths, having been fleeced again!
You recognize this. Even in attacking my choice of newspapers as an
example, you point out that circulation is in free-fall, and that the
"right" information presented in the "proper" way (useful news, cross
referenced) would be a "hot topic!". What is "right" for you may be
"wrong" for me. The point is that the newspapers have the vehicle to get
all the info to everyone in a good format, in good time, and satisfy
everyone's need for the "right" stuff. If they continue to pump out messy,
inky, smelly, WOOD derived, littering, trash compounding, giant piles of
paper, they will surely die. They are
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