#What Price Should it Be?
25-Dec-92 12:24:44
Sb: #34874-#What Price Should it Be?
Fm: Rich Bowers/OPA 71333,1114
To: JAN SCHWENK 70053,1702
Jan:
I hope you don't think I was "attacking" your examples, I was disagreeing,
but…
Re: newspapers. They not only have a problem with paid circulation, they
are having problems proving _readership_. ABC's claim is correct to the
extent that most people do indeed get their news from electronic broadcast
media. So the question the publisher must ask is, if it is increasingly
tough to publish a single city's news in a single paper that members of
that community will read, how useful would a daily compilation of 1000
papers be? Keeping in mind that most of the revenue comes from advertisers
who support the overhead costs of keeping the company in business. New
forms of communications may in fact be the best way to to deliver that
information, if they can figure out how to get paid for it.
Re: OED. First of all, I think I said the dictionary was "lousy" for
everyday use. It is the best and only of its kind for scholarship about
the language. That is what makes it interesting to some, and less
interesting to others (the majority). Secondly, yes indeed the cost of the
software which provides additional usefulness of the content is indeed a
legitimate and significant cost factor for an electronic version!
Your points demonstrate the differences in the dynamics of differing kinds
of publishing businesses. Newspapers and magazines make their money by
selling advertising. Businesses pay for access to the readership, the
publisher uses that money to create the product. Books like OED or Just
Grandma and Me or whatever, must recover all their costs, AND make a
profit, directly from the buyer. There is no advertiser to buffer the
consumer from all the costs.
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