What Price Should it Be?
26-Dec-92 12:22:43
Sb: #34874-What Price Should it Be?
Fm: Allen Dietz 71066,1654
To: JAN SCHWENK 70053,1702
Jan, thank you for your excellent thoughts on the pricing of CDs,
specifically the OED. I agree with your comments about the current state
of pricing of CDs. Some of the problem, I'm sure, relates to the newness
of the field. Remember how much blank beta tapes cost when betamax
recorders were the only option on the market? I think I used to pay $30
per tape for tapes that now cost three dollars. Remember how much 1.44Mb
floppies used to cost just a few years ago? Look at the suggested price of
Encarta. For a product that appears as though it's going to blow the socks
off the competition, it's priced well below other "multimedia" CD
encyclopedias currently on the market. Maybe the folks at OED need some
competition <grin>.
At the current price of somewhere around $900, I'll never buy the CD
version of the OED (I already own the "compact" printed version.) At a
price of $250-300, I would add the OED to my "seriously consider
purchasing" list. At $100-150, I'd go out and purchase it today.
I hope the OED people get the message soon about the overpricing of their
product and the potential market that might open up if they'd consider
lowering their price. I'd be pleased to fire off a letter to Oxford
University Press and/or the distributors of the OED expressing my thoughts
on this. If you'll post the address, I'll do it immediately.
Allen