CompuServe Messages

John: I believe you are absolutely right. I have been pounding the podium for years saying that the real challenge in making use of technology is not more new technology (that will happen anyway, we just can't help ouselves). Rather we face a crisis of creativity. Other media have well-developed models for combining the skills of subject specialists with production specialists. CDROM seems to be the only media business that thinks all you need is a computer, and you're done! No one would expect the guy who runs the printing press for Random House to come up with all the good ideas for next season's book list. Random House "hires" respected subject specialists to create the content. No one expects a film editor to dream up ideas to make movies out of, that's what the script writer is for. We have yet to develop these kinds of teams, and working relationships in this business that meet the needs you describe. Hopefully, now that we have concisely identified the problem…. Best – Rich Bowers