CONVERT LIGHTWAVE TO 3DS
02-Feb-94 03:23:46
Sb: #80537-CONVERT LIGHTWAVE TO 3DS
Fm: John Ellis 72440,3046
To: Conrad Stolze 72110,1263
Chuck – you make a damn good point here!
>> One of the hardest things to do is convince a client that your $12,000
solution …. will do 90% …. of the things that they are doing with their
$80,000 system. <<
I have the same problem with clients, sometimes. "But it couldn't!"
And you ain't just spouting' there's a real psychological aspect to the whole
issue you raise. And a big one!
Obviously, I couldn't afford it if it went into the $15,000 range and it would
have to be competitively worth it, but its a very good psychological point.
On a tangent >> There's a great ice-cream manufacturer in Northern California
called Dreyer's. << And all of a sudden they got real popular and of course the
press wanted to know the secret of their success. <<
They said the answer was simple, "we raised our prices". People saw value at
the higher price they didn't see at the lower one. Amazing isn't it. <G>
-JE
BTW this contradicts my earlier position on making 3DS affordable to students,
by in my convoluted way, I think its consistent. I still support making 3DS
affordable to students, or at least providing broad access.