Microsoft buys SoftImage
17-Feb-94 21:48:50
Sb: #84612-Microsoft buys SoftImage
Fm: John Tissavary 71054,15
To: krazy images 72724,3111
You didn't touch on **the** one thing that Bill G. and several other
"major players" are gambling/banking on. The future of the set-top
computer/tv multi-media tool is quite a big deal, and although we
don't hear THAT much about it now, several large companies, AT&T,
Paramount, SGI, SEGA, and Microsoft included, are dropping SERIOUS
$$$ into this future market, and buying SoftImage is a drop in the
bucket compared to total monies invested in this area. What the
specific needs Microsoft has of SoftImage, I don't know. But I well
imagine it's not to remarket the package, or to collect a percentage
of their measly (compared to MS' other ventures) income. I'm sure
Bill G couldn't give a **** about the sales market of SoftImage,
current or future. My feelings go more along the lines of their
jointly developing technology and product for the upcoming settop and
other computer/entertainment based consumer market.