Australia Upbeat!
19-Feb-94 08:03:39
Sb: #132630-Australia Upbeat!
Fm: Allan Hall 100033,1437
To: Dallas Bridge 100237,3155
Hailing from Queensland originally, I drop into Brisbane occasionally.
I was very impressed with two dealers I visited last time; very
knowledgeable and happy to give advice and assistance. They were
exceptionally good. Actually, one was a dealer while the other was a
video production company using Amigas.
It's when you get to department stores that you notice the
difference. Usually, the lone Amiga sits there with the screen
saying, "Please insert Workbench disk" or whatever the message is and
no disk in sight. None of the mouses have a rubber ball because of
past theft. Therefore, even if you can scare up a disk, you still
can't do anything. It's very rare that seeing an Amiga in a
department store leaves a good impression.
Specialist electronic stores such as Brashs and Dick Smith are quite good
but don't carry much software. The staff have some knowledge but it is
generally superficial. Good places to buy a CD32 but otherwise, I always
go to an Amiga dealer for my purchases.
Having talked with the bloke who is / was the retail rep in Sydney, I know
how difficult it is to get department stores to make decent displays. The
person you arrange everything with one month isn't there the next. Do you
have any suggestions on how to get stores to lift their game? I've
sometimes considered whether it would be worth having the local user group
run a few demos in the computer section. However, that would be a one off;
probably not enough to make any impact on sales and why should the user
group be doing the advertising?
Anyway, it's good to hear from someone from Commodore who is feeling
upbeat about the market. BTW, any bets on whether there will be a WOC this
year?
Regards, Allan. Life is just a tyre swing
on AutoPilot, Sydney, Australia