Echos of Ayn Rand
14-Feb-95 01:40:24
Sb: #152928-Echos of Ayn Rand
Fm: Tim Wilson [Crestline] 76432,1122
To: John Ellis 72440,3046
>> “Concisely, I would prefer one price on each piece of software…'' Well I
would agree with that, no problem there as long as its fairly priced to begin
with.<<
John,
By offering different prices I was responding to a general dissatisfaction I
sense from many 3D users about the high cost of most commercial models. I run a
large 3D user group in the LA area and have gotten impressions from many people
on this subject.
To give a crude example, it seems a bit unfair to charge a company like ILM the
same price for a model to use in a theatrical release, as you would a small
home video producer doing industrial work. I think different licensing is an
appropriate way to deal with this. I realize that a tiered system is more
confusing and difficult to enforce than a flat rate, and this in itself could
derail my plans, but I'm determined to give it a try so many more users will
have an opportunity to work with my models, than would be possible with simply
one exorbitant flat rate.
If the model sets were not aimed at such a small niche, and I could draw
customers from a much larger base, then it might be feasible to go with a lower
flat rate for all users. But since these models will, at least for now, be used
primarily for highly specialized purposes, I think a system of pricing that's
more adapted to the way the models will be used is needed, at least for the
foreseeable future.
I think this plan is actually quite progressive, and beneficial for both users
and Crestline. By offering a pricing structure that's more responsive, there
will be more flexible ways for users to support my work. This, in turn, should
allow me to get higher-quality models into their hands more rapidly than if I
were to wait until there was a broad enough market for the models at a lower
overall flat-rate.
Hopefully this will strengthen the market for commercial model sets.
-Tim
(P.S. Until I bone up a little on my economics, I think I'm going to have to
leave the questions of anti-collectivist monopolies to you Bob, and Greg for
now. <g>)