Video File
27-Feb-95 06:30:34
Sb: #3222-Video File
Fm: ALBA-MARIE BESTENI 73773,2744
To: Stu Sweetow 76401,2001
Stu:
I come from a background in Broadcasting. After graduating from college, I
went to work for WABC-TV News in New York for four years. Then I worked for
Good Morning America for another 4 years. In 1988 I moved to Miami and started
my company, SPECIAL EFX Productions with my cousin Alba-Marie Besteni.
We started as a traditional video company shooting anything that would pay the
bills. Then in January of 1989 we produced a video entitled "The Inside Story
On Wedding Survivial". In it we interviewed just married couples to get their
advice on how to plan a stress free wedding. While we didn't have as big a
success as Fred Levine had with his Road Construction Ahead series, we did
manage to sell enough copies whereby we decided that Special Interest Video was
the way to go for us.
Since then we've been producing, marketing, and distributing our own SIVs and
for a while we were even distributing SIVS for other producers who serviced the
same market as us. At present we have 15 titles on the market. Most target
video entrepreneurs exclusively. But three in particular, Special Interest
Videos; From Concept to Cash", "Direct Mail Success Secrets", and "Major Credit
Cards Welcome" have also done well selling to business owners in general.
VIDEO FILE, our monthly newsletter began publishing in April of 1989. It
started out as a way to keep track of our client base and has grown into a
family of about 1500 Video Entrepreneurs monthly.
How about you? What's your background?
Barb