CompuServe Messages

Actually, I was just trying to get a rise out of Kathleen… instead got one out of you. For the record, I've been in advertising typography for 15 years now. Our clients are all major ad agencies and Fortune 100 companies. They are *very* demanding. Given that background, obviously I care about what type looks like. Given the realities of DTP, most people in my position feel that type quality took a major dive with the introduction of DTP. The cuts have often been "regularized" to improve their look on low-rez devices. Kern pairs are too few and poorly defined. Many DTPers let their documents default out the window and wind up with lousey hyphenation, crummy rags, bad letterspacing and worse word spacing. These are facts … I run out 100+ pages of other people's work every day. 90% of them are poorly done. 10% are done by people who take meticulous care in producing their documents. My point was not to slam DTP in general, merely to say that most DTP users don't really care about the cut of a face and it is therefor not a real issue in the market place. If it *were* an issue, you wouldn't see so many Adobe fonts out there … there are other foundries who do a much better job. Other than that, I enjoy razzing Kathleen about DTP in general… Another point: These days I work exclusively with DTP applications and I enjoy it. There are many things I wish for in terms of quality, but I'm certainly not advocating a return to pre-DTP technology. And one last point: who's buying all the fonts? My bet is service bureaus account for the lion's share. We've got close to $30,000 in Adobe fonts alone. You lump *all* our DTP clients together, and they don't come close to that.