#DTP gone bad!
24-Jan-90 22:16:20
Sb: #6109-#DTP gone bad!
Fm: David Vereschagin 75645,1752
To: Don Arnoldy 71170,406
Hey, Don, I agree. That was part of the point of my message to Tripp. I
certainly have _not_ forgotten typewriter type, or for the more adventurous
amateurs, creating entire blocks of body copy entirely of broken Letraset!
However, listening to all these horror stories… What's an honest
designer to do? Is this kind of hack work _this_ prevelant? Don't any of
these Fortune 100 companies, etc. ask to see a _portfolio_ before they hire
a designer? A resume, at least? And why is a service bureau giving free
advice to an obviously undertrained, underskilled, underexperienced
numbskull? (Calm down, David, calm down.) 1, 2, 3, 4, 5, 6, 7, 8, 9, 10.
Okay.
I know it took me a while to learn the dtp ropes (way back in the first
month of Ventura's release, trying to force it to do things it was never
designed to do). Corel was trying to sell complete dtp systems back then,
and I foolishly gave them a copy of some work of mine done "traditionally"
and asked them to duplicate it. Of course, I never heard back from them.
But now here I am today, a near dtp guru to some of my clients. The
problem, I guess is that people are coming into dtp backwards. I was
trained and worked in typography and design and I've come to dtp that way,
so I knew what I wanted things to look like. Now we have people coming with
no conception of what makes good design or good typography, but they have a
computer that they think let's them do it easily. But they're still missing
the fundamentals. Now, they _can_ pick those up. But they shouldn't be
doing it at the expense of clients. And those clients should know better
than to hire a dtper when what they really want is a designer. Or maybe a
conventional designer and a dtper to render their work.
I think I need some more deep breaths…