CompuServe Messages

When you figure out the costs of advertising, don't forget two things -1. How much it would cost you to add pages, the ad rates should make it desirable to do so, not costly. 2. Even thou the circulation may be only a thousand, publications sell on demographics. If the audience is a good audience for an advertiser, they will pay a premium. So in other words, don't say that circulation is 1000, rather say that the newsletter reaches every member of this prestigious health club and their families.