#Video File
4 messages in this thread
Looking forward to getting a copy. Sounds familiar. I'be been trying to
communicate with other video entrepreneurs, too. tell me more what you do.
Stu:
I come from a background in Broadcasting. After graduating from college, I
went to work for WABC-TV News in New York for four years. Then I worked for
Good Morning America for another 4 years. In 1988 I moved to Miami and started
my company, SPECIAL EFX Productions with my cousin Alba-Marie Besteni.
We started as a traditional video company shooting anything that would pay the
bills. Then in January of 1989 we produced a video entitled "The Inside Story
On Wedding Survivial". In it we interviewed just married couples to get their
advice on how to plan a stress free wedding. While we didn't have as big a
success as Fred Levine had with his Road Construction Ahead series, we did
manage to sell enough copies whereby we decided that Special Interest Video was
the way to go for us.
Since then we've been producing, marketing, and distributing our own SIVs and
for a while we were even distributing SIVS for other producers who serviced the
same market as us. At present we have 15 titles on the market. Most target
video entrepreneurs exclusively. But three in particular, Special Interest
Videos; From Concept to Cash", "Direct Mail Success Secrets", and "Major Credit
Cards Welcome" have also done well selling to business owners in general.
VIDEO FILE, our monthly newsletter began publishing in April of 1989. It
started out as a way to keep track of our client base and has grown into a
family of about 1500 Video Entrepreneurs monthly.
How about you? What's your background?
Barb
I thought that was you. I have your catalog and have considered getting the
whole Video File package, but would like to see a sample or two. I suggested
an article to a couple of mag editors about video as a business and including
info about folks like you who offer unique services to video entrepreneurs. I
also want to find a way to hook video business people together and have yet to
find an organization willing to collect trade data on our industry.
my business, AV Consultants is 12 yrs old. we shoot mostly training tapes for
corps, lots of meetings, lots of editing (2 suites) lots of dubbing(a lot with
12 decks). i teach a 12-week class at Univ Calif Extension (will be happy to
distribute a one or two page sheet if you have something you want to send me-20
students, new class starts tonite.
when i first saw your stuff, i was impressed that someone is tapping the market
of video entrepreneurs. howze it going. tell me more,
Stu:
The business of teaching and motivating video entrepreneurs is going very well,
thank God. It's been an uphill battle, however, mostly because video folks are
naturally creative… and they leave the business side of their businesses on
the back burner until they feel they have all the equipment necessary to get
going.
Our philosophy is that you concentrate on the business first, then build your
equipment arsenal. After all, if you've got lots of great equipment but no
clients to use it on, then how the heck are you going to pay for it? Helping
video entrepreneurs switch their focus from the creative side to the business
side has been our toughest challenge. But we've persisted, and it's paid off.
Hey, I'd love to be part of any article you may write about this business.
I've got many great stories to share and would love to share them with you.
Barb