CompuServe Thread

AUTODESK FORMS AUTOSKETCH #1 TEAM SAUSALITO, California, April 21, 1988 — Autodesk announced today the formation of the AutoSketch #1 Team, a marketing and sales group that will explore new opportunities to sell, distribute, and promote AutoSketch, the company's entry-level computer-aided design (CAD) program. The #1 Team's charter is to make AutoSketch the world's largest-selling CAD product. It is actively pursuing opportunities with other software companies, computer vendors, peripheral manufacturers, and retail outlets. The Team recently negotiated a bundling contract with MSC Technologies, Inc., manufacturer of the PC Mouse, an optical pointing device for the IBM PC/XT/AT and 100% compatible systems. "AutoCAD became the world's most widely used CAD program by offering many of the features of mainframe CAD–at a fraction of the cost–on desktop computers and workstations," said Dr. Malcolm Davies, vice president of marketing and sales at Autodesk. "Now, AutoSketch carries on that company tradition by offering many of AutoCAD's two-dimensional capabilities for less than $100. It brings the productive power of computer-aided design to thousands of people who may have shied away from CAD because they thought such technology, even in the form of AutoCAD, was too complicated and prohibitively expensive. Before we released AutoCAD with the Advanced User Interface featuring pull-down menus, icon menus, and dialogue boxes, we released AutoSketch with this easy-to use, point-and-pick method of selecting commands and setting operating parameters. AutoSketch is the perfect introduction to the Autodesk family of integrated CAD products." (more in the next message)