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Autodesk Multimedia Developer Conference Fort Mason, San Francisco June 22, 1995 AGENDA 7:30 am – 8:30 am Registration Herbst Pavilion (hallway) Cowell Theater 9:00 am – 9:30 am Keynote Address by Carol Bartz Autodesk's Vision Carol Bartz, CEO of Autodesk, will share Autodesk's technology vision. Carol will discuss the exciting convergence of different industries as it relates to multimedia software. She will outline Autodesk's role in helping developers reach consumers in the broadcast, entertainment, publishing and design industries. 9:30 am – 9:50 am Multimedia: The X Billion Dollar Industry John Ison, Autodesks Director of Product Management, will discuss specific opportunities for developing successful Plug Ins for Autodesk products. John will start with a market overview of the design, visualization, film, video and interactive content markets, and then highlight specific opportunities 10:00 am – 10:50 am Next Generation Environments for 3D Software Development A panel of leading hardware and software vendors will discuss new 3D environments, including a new generation of graphics accelerator boards and system software. (Intel, Microsoft, Matrox, 3D Labs) 10:50 am – 11:40 pm Evolution of 3D Studio Gary Yost and Don Brittain, members of the 3D Studio development team, and Bob Bennett, Group Product Manager for 3D Studio, will talk about the future of 3D technology, including an overview of the tools you'll need to develop Plug Ins for the next generation of 3D Studio. 11:40 am – 12:30 pm Tim Forcade's favorite Plug Ins Tim Forcade, author of The 3D Studio IPAS Plug-Ins Reference, will feature some Plug-Ins he feels best represent the power of IPAS. Tim will discuss how IPAS has brought creativity to a new level by making it possible for media to get directly into the hands of artists and creators. Tim will discuss user interface, functionality, speed, documentation and pricing. 12:30 pm – 1:30 pm Lunch You're on your own! Lots of great concession stands are just outside the exhibit area for your convenience. Grab a hot dog, sip a cappuccino, or enjoy one of the many restaurants in the area. Technical Track Bayfront (2nd Floor) 1:30 – 2:15 pm Developing and Troubleshooting IPAS Plug Ins Autodesks key team of developers for IPAS Plug Ins will show you how you can develop and troubleshoot your own Plug Ins, using some of the most popular Plug Ins as examples. 2:25 pm – 3:10 pm Using 3D Studio File Formats Effectively Autodesks Product Support Specialists will show how to go cross platform with your 3D Studio files. They will demonstrate how to use 3D Studio files within other applications, games and content, and what to keep in mind when developing cross platform content. 3:10 pm – 3:30 pm Break 3:30 pm – 4:20 pm Developing Games Using 3D Studio Virgin Interactive will take a look at how to create successful games using 3D Studio and other Autodesk products. As a real world example, he will show an award winning title. 4:30 pm – 5:20 pm Integrating Animator Studio into your Production Processes Newly released Animator Studio is perfect for creating games and interactive content. Mark Gerhard, Product Manager for Animator Studio, will show you some of Animators most exciting features for game and content development. 5:30 pm – 6:00 pm Sneak Preview – New Authoring Technology Frank Galdes, Product Manager, will show you some exciting new authoring technology, and showcase Autodesk Traveler. The new extensible, object-oriented technology provides both a wonderful tool for title developers and an extensible environment to be enhanced with third party Plug-Ins. Business Track Cowell Theater 1:30 – 2:15 pm Reaching Your Customers Through Direct Marketing The Manager of Direct Mail Marketing will discuss how to use direct mail to increase your customer base and effectively market your multimedia content, tools and Plug Ins. 2:25 pm – 3:10 pm How to Distribute Your Titles and Make Money in Multimedia Jim LHeureux, Director of Marketing, and John Ison, Director of Product Marketing, will explain Autodesks new distribution model and how to effectively sell through new channels. John will unveil plans for a new CD-ROM featuring Autodesk developers, and other upcoming marketing opportunities. 3:10 pm – 3:30 pm Break 3:30 pm – 4:20 pm Making Products for the Global Market Teri Felix, International Product Manager, will lead a discussion on how to initialize your products and how to successfully market them to the international community. She will outline typical roadblocks, and how to tackle common problems associated with selling products in other countries. 4:30 pm – 5:20 pm Developer Support at Autodesk Jim Quanci, Director of Developer Relations, and Bob Henderson, Product Support Specialist, will give you an overview of the support Autodesk provides for developers. He will let you know the specific benefits of joining the Autodesk Developer Program, including quarterly mailings, internet support, co-marketing opportunities and more. He will also let you know whats in store for developers in the future. 5:30 pm – 6:00 pm Open Q&A This session is designed for Autodesks technical and product marketing staff to answer your business and technical questions and address any issues you might have. Training Sessions Conference Center, Room A1 Classes are lecture style and limited to 30 people, so please register for classes at the registration desk in the morning, if you have not already done so by phone or mail. 1:30 pm – 2:45 pm Introduction to 3D Studio 3:00 pm – 4:15 pm Advanced 3D Studio Techniques 4:30 pm – 6:00 pm Tips and Tricks for Power Users Tex Mix West end of Exhibit Hall Wrap-up the day with our very original Tex Mix party featuring Dan Mapes from Cyberlabs 7, a live Mariachi band, art tacos, margaritas and more. The fun begins at 6:00 pm.