CompuServe Thread

Contacts: Scala, Inc. John Hillman 708 853-1082 eMail: john.hillman@scala.com On Site Media Nancy Shalek 212 697-7580 Website: http://www.scala.com ScalaFax Fax-on-Demand System: 703-713-6874 For Release April 24, 1995 11,000 Retail Locations Planned Scala Chosen to Provide Multimedia Software For NBC Point-of-Sale Television Network Atlanta, April 24, 1995 — Scala, Inc. and On Site Media, Inc. today announced an agreement which will put Scala's networked multimedia software at the foundation of technical development of a national out-of-home television network. To be called NBC ON SITE, the new network is expected to operate in 11,000 retail locations in the next five years, including supermarkets, mass merchandisers and fast food establishments. NBC ON SITE is the sole product of On Site Media, a joint venture formed by dedicated subsidiaries of NBC and Fleming Companies, Inc. of Oklahoma City, one of the nations premier food marketers, together with Site Holdings, Inc. New York-based Site Holdings has spent the last seven years developing the technology and know-how to deploy programming and advertising to commercial locations. Scala, a leader in computer-based television information systems with international headquarters outside Washington, DC, will provide its InfoChannel IC500 product for development of content and distribution of programming across the national network of NBC ON SITE locations. The first installation using Scala software Is planned later this quarter in Cleveland. Scala was chosen for its ease of use, its television quality output and its built-in scheduling and networking capabilities, according to Greg Harper, chief technology officer for On Site Media. Our 11,000 sites will reach the same audience as 100 million individual homes and, thus, provide a powerful new advertising outlet, said Harper. But that also means we will need to produce a quantity of high impact programming on a fast turnover basis and be able to schedule it efficiently on a national, regional or individual site basis. Only Scala gave us all of this. Adding Scala to the NBC ON SITE team is another milestone, Nancy Shalek, president of On Site Media said in commenting on the announcement. Scalas heritage in the broadcasting industry gives them the background and product maturity to become a cornerstone of the new network. The NBC ON SITE system has already been deployed in Flemming serviced retailers in Philadelphia, Phoenix, Albuquerque, Milwaukee, Memphis and Oklahoma City. In addition, the system has been installed in such market leaders as ShopRite in New York and Philadelphia, FINAST in Cleveland. Kroger's Atlanta division is expected to be added to the network, starting in June. Scala gives us a very powerful advertising and merchandising tool, said Gene Detroyer, vice president of affiliate relations for NBC ON SITE, It provides the mechanism to allow both retailers and the local NBC affiliates the ability to customize messages, down to day-part and individual store location. On Site Media joins Ameritech and General Instrument as a strategic partner for Scala, said John Hillman, Scala vice president of marketing. Together, these partnerships illustrate Scalas commitment to bring into convergence world class content providers, telecommunications providers and satellite and cable television hardware providers to pioneer the evolution of proprietary media networks. Scala develops and markets computer-based television information solutions,. Available in ten languages, Scalas multimedia tools are used by more than 40,000 customers in more than 40 countries. The Company is headquartered outside Washington, DC, with international headquarters in Oslo, Norway, and subsidiaries in the United Kingdom, the Netherlands,Denmark and Sweden. -END- Scala, InfoChannel and the Scala logo are registered trademarks of Scala, Inc.