#Well sue me silly
10 messages in this thread
I need a little coaching here. A friend is getting married April 28th. She
has hired a videographer to chronicle the event, but she asked me to produce a
60 second interstitial to sandwich between her ceremony and reception segments.
Something to give those inevitably awful tapes a little lift.
I have storyboarded a parody of the Folger's "secretly switched" commercial in
which "we secretly switched frosting on the Wilson's wedding cake with
Colgrate's new frosting-flavored toothpaste". I will shoot it at her
reception.
For props, I just clipped the ends of Colgate tubes and rinsed them out so they
can be filled with frosting and re-crimped by the baker. These will be used
for close-ups of cake-decorating and of guests trying the frosting by squeezing
a bit on their fingers or cake.
The tubes will be handled so that the 'ga' is covered by people's fingers and
then I'll alter the 'Colgate' to 'Colgrate' in the product beauty stills during
post prod.
My question: is this enough alteration to satisfy the parody? I'm not selling
this video, nor am I producing it for money, but it will see limited
distribution to certain members of the wedding party. Does this still fall in
'personal domain'? I would like to use something as close to a real product as
possible; but if forced I could invent something completely new and 'sleeve'
each prop with a new label. I just don't want to get sued.
Best,
Paul
Paul,
I've recently looked into Fair Use laws at the local library. Seems like what
you're describing falls within fair use based on allowance for parody, even if
you didn't alter the logo. However, the parody sections are written
specifically in relation to musical works. Also, a large part of any court
decision is based on what monetary damage the plaintiff may have suffered as a
result of your actions–in this case; none. Sounds like there would be no
case. I am no lawyer, so don't bother trying to sue me if I'm wrong.
Gary
Gary:
>I've recently looked into Fair Use laws at the local library. Seems like what
you're describing falls within fair use based on allowance for parody, even if
you didn't alter the logo. However, the parody sections are written
specifically in relation to musical works. <
The same type of laws apply to literary works, film styles, product designs,
etc. F'instance, if you wanted to satirize Microsoft Windows ("Windoze
99–ruling the Universe…some day…"), you could use a logo similar to
Microsoft Windows' to get your point across.
Best,
Tim
<<a large part of any court decision is based on what monetary damage>>
Gary, thanks.
That's usually the hook; did we lose money because our product likeness was
appropriated? Back to that 'no loss, no harm' caveat.
Still, some companies sue everyone because they feel if they let anything slip
by, it dilutes their cases against instances of true damage.
<<I am no lawyer>>
You're not? I read that 1/3 of the world's lawyers live in the US.
I don't know how I got out of it–guess I met up with some poor lawyerly role
models early on.
I was trying to figure out the legality of writing a book which consists mostly
of excerpts from other books–about a paragraph from each–and gives full
credit to author, publisher, etc.
GM
>My question: is this enough alteration to satisfy the parody? I'm
not selling this video, nor am I producing it for money, but it will
see limited distribution to certain members of the wedding party.
Does this still fall in 'personal domain'?<
Maybe not under "personal domain", but you're certainly protected
under "satire" from trademark/copyright infringement or libel.
NATIONAL LAMPOON routinely does pretty much what you've done–take a
known design and change a letter or two (i.e., changing the "d" in
the word "Budweiser" w/two "t"s so it comes out "Buttweiser"
<groan…>). Satire and parody are considered an essential part of
free speech–so long's the intent is clearly humorous or satiric (and
it does not appear that you're attempting to misrepresent your
product as someone else's), you've got a few centuries of precedent
to protect you. (If you were, OTOH, attempting to *sell* "Colgrate
Frosting" by putting it in toothpaste tubes and giving it a design
similar to Colgate's, you *might* have a problem–though even that's
questionable, since Rome Black's "XTransits" morphing software comes
in a box designed a great deal like TIDE laundry detergent's…)
I seem to recall a recent libel/trademark infringement case where Rev.
Jerry Falwell and Dewar's Scotch both sued HUSTLER over a satiric
print ad where HUSTLER used the format of Dewar's then campaign
"So&So Talks About His/Her First Time" to suggest Falwell was talking
to Dewar's about having sex w/his mother behind the barn when he was
a kid. The judge threw the case out, ruling that while the satire was
certainly tasteless in his opinion, the intent was clearly satiric
and did not represent trademark/copyright infringement in Dewar's
case, nor libel in Falwell's.
As for "personal" vs. "public" domain…well, now, that all depends on
a) whether anyone connected w/Colgate-Palmolive actually finds out
about the video, and b) whether or not Colgate-Palmolive *honestly*
wants the PR nightmare of suing some poor videographer who used their
product in a wedding video seen only by friends of the lucky
couple… 😉
<<you're certainly protected under "satire" from trademark/copyright
infringement or libel.>>
You are just a wealth of info. I feel that nobody at
Colgate-Palmolive really cares. We're talking about a negligible
infraction. Still, I'd be embarrassed (if nothing else) should say a
principal of their creative agency be in the wedding party!
If I can use the packaging directly then that makes it all the easier for me.
The more I have to doctor the props, the less convincing they look.
And I think I remember that HUSTLER ad <g>. Get it strictly for the articles
(if you knew me better, you would know how funny that really is).
Paul:
>>you're certainly protected under "satire" from trademark/copyright
infringement or libel.>>
>You are just a wealth of info. I feel that nobody at Colgate-Palmolive really
cares. We're talking about a negligible infraction.<
Bingo! It's not worth it to them…
>And I think I remember that HUSTLER ad <g>. Get it strictly for the articles
(if you knew me better, you would know how funny that really is).<
That's okay, Paul–I know HUSTLER, so I know how comic that really is!
Best,
Tim
Don't worry. We don't care <G>.
<<We don't care>>
Bruce, thanks. The shoot is this Friday, and I feel much more comfy having
secured your permission <laugh>
Paul