Nicely put Paul. If I may add something. Good 3D animators are a dime
a dozen. Good designers and communicators are VERY hard to find.
There are literally hundreds of bad animations that look cool being
done every day. I say bad because they don't necessarily do a good
job of communicating. Flashy graphics may impress novices, but clear
communications still wins. A big example of this is SoftAd Group. I
have NEVER been impressed with any of their products from a technical
standpoint, but they do such a brilliant job of communicating that
they are still the largest Interactive company today…