#MKTNG PARTNER SOUGHT
2 messages in this thread
CD-ROM Publisher Seeks Marketing Partner
MicroDataware is a specialty publisher of CD-ROM products targeted at
analytical testing, R & D, and academic laboratories and libraries. We
presently have one product in limited distribution and others in development.
Our current product, The Particle Atlas Electronic Edition, has been received
very well and has been the subject of outstanding reviews. However, the cost
of developing the product has left the firm without sufficient resources to
conduct an adequate marketing effort, consequently sales have been
disappointing. The product, which sells for $1,500, has a realistic potential
of selling 10,000 plus units worldwide over a lifetime of approximately five
years.
Annual updates during and after that time should generate a continuing revenue
stream for many years to come. Further products, to build on the flagship
product in the same market, should have comparable sales potential.
MicroDataware is seeking a business association or partnership with a firm
having expertise in marketing and sales of technical products and with the
resources necessary to carry out a comprehensive campaign including
advertising, trade show exhibitions, and telephone sales. Qualified potential
associates should be prepared to invest a minimum of approximately $250K for
the first year in the marketing and sales effort for this product.
We are flexible in terms of the nature of the contracts or partnership
arrangements and are realistic in our expectations of costs and revenue sharing
with our new partner. If you have the requisite expertise and resources and
are interested in an exciting opportunity to turn potential into profits,
please contact me at the address below.
Stephen A. Shaffer, President MicroDataware 2894 Tribune Avenue Hayward, CA
94542 1.510.582.6624 voice 1.510.582.8295 fax 72436,3407 CompuServe
Stephen,
Seems to me that, rather than someone in the CD-ROM business, your best
choice of partners is someone selling equipment to your potential customers.
Especially someone selling equipment that's usually PC-interfaced.
In your situation, I'd probably try for two non-exclusive distributorships
(not partnerships): one with a lab equipment maker, and one with someone like
McGraw-Hill (or maybe Oxford?) with a strong presence in the academic library
market. Offer each an exclusive within its turf, if needs be.
Ran