MKTNG PARTNER SOUGHT
21-Jun-93 10:22:26
Sb: #51000-MKTNG PARTNER SOUGHT
Fm: Ran Talbott [ISSUES] 75300,2302
To: Stephen A. Shaffer 72436,3407
Stephen,
Seems to me that, rather than someone in the CD-ROM business, your best
choice of partners is someone selling equipment to your potential customers.
Especially someone selling equipment that's usually PC-interfaced.
In your situation, I'd probably try for two non-exclusive distributorships
(not partnerships): one with a lab equipment maker, and one with someone like
McGraw-Hill (or maybe Oxford?) with a strong presence in the academic library
market. Offer each an exclusive within its turf, if needs be.
Ran