#Start a Dialog
2 messages in this thread
The problem with Email is that the lack of semiotic bandwidth makes context
hard to figure. We lose so much when voice, tone, gesture, posture, breathing,
etc.. are unavailable. I once did a full
psycholinguistic analysis for AT&T of transcripts of EMail and GAB line
conversations…but that's a different story.
Anyhow, given my work over the past decade in telecomm/info hiway stuff I
always thought it was ironic that the only phone company I hadn't worked on was
the one in my region, Ameritiech. Then, when I found out you guys were their
preferred interface for their own hiway efforts, I felt it was even
more ironic, since I've owned every model of Amiga ever made!
Right now I'm working on analysis of interface use from live data out of test
markets for SONY and Bell Atlantic. We monitor use of functions over time for
each usage session for each user in a test market. The data becomes like 58 x
50 matrices (thousands of them – one for each usage session). The x axis would
be function numbers (application functions or menu items, etc). The Y axis is
sequence (what was done first, second, third, etc.). The cells contain duration
in the function. We enfold the matrices into complex phase space using digital
holographic math (remember "real" and "imaginary" numbers; they are actually
good for something after all..)
After the data is enfolded, you can submit any partial sequence (path) you
might be interested in and
the system will complete the pattern based on all usage session. This means you
can actually observe
most typical usage patterns in and out of places in an interface. It also means
I can store the data
for where all the users go when commercials get zapped on a desktop set system
very easily! This
is a killer app for making new media attract advertising dollars; its not the
interactivity that will pay
for the hiway, its the advertising dollars driven by never before available
data!
So that's what I've been up to. What the word over in Scala land? It is still
too cool that you are
the guys Ameritech has been working with…Some of the other RBOC's are trying
to do their own
multimedia interfaces and they S&#@…
Stephen,
Things are very busy here at Scala. In an effort to diversify, we haven been
applying our software technology skills to other areas. This includes
developing the kernel, interface and authoring systems for General Instrument's
satellite transceivers set-top boxes. We have made some other strategic
alliances with other companies to diversify our business activities.
As to our activities with Ameritech, the recent National Cable Television
Association (NCTA) convention in New Orleans, has increased Ameritech's
presence in the cable and employee communcation market. They are pleased with
the increased exposure and marketing capabilities with our InfoChannel
software. Like us, they are extremely busy marketing our software to their
customers.
Interesting studies you are working on. What types of data do you need in
order to build a profile of a particular viewer?
Regards,
John Chang
Technical Support Manager
Scala, Inc.