CompuServe Thread

#New, More Advertising

6 messages in this thread
#55896From: Gabe J. FederJul 5, 1989 2:11 PM
Andre, IBM has said that they will competitor-bash, Apple does it regularly, BOTH have better image than Commodore does, so better advertising is a MUST. The more, and better, the better. –Gabe
#56263From: Andre FrechJul 8, 1989 12:35 PM
Advertising is a must. The other companies have their names as recognition symbols, we do not (yet). Again, it is not necessary to do a smear campaign when you have a product that is valid on its own rights. Or do you believe that the Amiga cannot stand on its merits? (Ah Rhetoric!) andre
#56303From: Ethan SolomitaJul 8, 1989 3:06 PM
This may sound cynical but I think that a smear campaign would work very well, at least in the United States. The perfect example is George Bush attacking Michael Dukakis. That was a smear campaign and the country fell for it %^>. Of course, Duke wasn't perfect either. — Ethan
#56357From: Don Curtis/SYSOPJul 9, 1989 1:41 AM
Ethan, Political smear campaigns are just that….political. Selling products are an entirely different matter…and smear campaigns have been known to do less than no advertising at all. I believe Andre is right…you allow the product to stand on it's own two feet (or 4 or whatever). Don
#56654From: steven a. wartofskyJul 10, 1989 10:21 PM
And it was that stupid zillion dollar commercial during prime-time football that opened people's primitive brain responses to the idea of the Apple Macintosh, even if the commercial itself sold no computers. sw
#56576From: Gabe J. FederJul 10, 1989 2:13 PM
Now Andre, unless you want to swap to asbestos undies, let's avoid rhetoric. It's best left to MAC lovers, anyway <grin>. No, the name recognition has to come from the recognition of the Amiga as a machine being used for serious computing work, not just games. Networking, the 3000, 1.4, Unix, HDTV compatibility (ok, blue-sky dreamin', so what?) are the keys that will prove that the Amiga is (and by credit-by-association, the rest of Commodore's computers are) cutting edge within their niches. WIll it happen? I dunno? Do you, big A? –Gabe