CompuServe Thread

Commodore's marketing

1 messages in this thread
#59815From: Andre FrechAug 1, 1989 7:49 AM
I can't give away too much, but witness more changes at Commodore. The new VP of Marketing, Lloyd Mahaffey, has commissioned 16M dollars of commercials centered around the Amiga. Mostly on TV and paper. Something about the 2Q89 (holiday season) having 150/250 GRPs (for you advert types), which translates to about 92% of the US population seeing about 26 impressions from us. The total translates to something around 1 billion Amiga impressions. To give you an idea of how much advertising there was last year: $1.1M. Quite a difference. Then again, you'll get to be the judge. Things start in the fall. andre