CompuServe Thread

#Benguiat & good type

1 messages in this thread
#12992From: Bill PulverSep 25, 1989 9:10 PM
In other words, Jon, what you're saying is that a good typographer will take the functions of kerning, tracking, wordspacing, leading, and maybe half-a-dozen other factors, and make them invisible on the final output? So that they achieve their desired effect without calling attention to themselves? Yeah!!! One of my mentors–an old hot-metal man–still claims that good typography doesn't call attention to itself…and bad typography screams.