ASDG Morph Comparison
3 messages in this thread
Some questions for the reader:
——————————
Should a consumer accept a performance evaluation story from people who
repeatedly fail to paint an accurate image of issues in question? Look at
what ASDG has done recently:
* Placed ads containing outright lies and/or claims based upon incomplete
comparisons, completely misleading in content.
* Released datasheets containing completely absurd attributions of no
capability at all to competitors, using a technique of not mentioning any
features that are specific or unique to other products but rather tilting
the comparison towards the specific methodology Morph Plus uses. The
problem here is that it is made to look like the other methods are not
useful or competitive, when in fact they are quite competitive and in some
cases actually outperform Morph Plus.
* Posted a "Fair compare" animation where a poorly done morph from a
competitor's product was contrasted with a most carefully done reprise and
presented as supposedly reasonable and representative examples of likely
end-results of the two products, when in fact that was not even remotely
the case.
Do you object if companies defend themselves when unjustly accused of poor
performance?
* GVP was rated as having no capabilities in ASDG's sheets. They responded
and at least one network user complained about the whole event. We agree
it's not very nice 'round here right now, but point out that GVP didn't
start this up. You should be complaining directly to ASDG, if you have
complaints to make. It's not fair to turn to someone who has just been
punched in the nose and critisize them for punching back, at least in our
view it's not.
* GVP was the victim of the "Fair Compare" animation atrocity perpetrated
by Perry Kivolowitz of ASDG, a totally biased and unfair exercise in
ethics-free marketing.
* Black Belt was represented as missing many capabilities that we do
indeed have in ASDG's sheets.
* Both Black Belt and GVP were maligned by the untruths in the ASDG Morph
<continued>
>…datasheets containing completely absurd attributions of no capability at
> all to competitors, using a technique of not mentioning any features that
> are specific or unique to other products but rather tilting the comparison
> towards the specific methodology Morph Plus uses.
Have you ever seen a features comparison chart that didn't do that?
Stressing your strengths and neglecting your competitor's is called
marketing. Witness the Final Copy/Prowrite duel. Anything to show more
check marks on your side.
Us Them
Big Box! Yes No
— Art
Yes, I've seen one – just prepared it, in fact.
We used ASDG's own sheet, left in all the items they put there, and added
the ones they left out. We did it right.
I think the underlying assertion there, that most companies will slant
things, is a sorry reflection of the state of affairs of marketing.
We won't do it, at least not knowingly. If ASDG corrects an item in our
sheet (unlikely, they set up their own items) we'll be happy to change the
sheet. Also, we've not sent it anywhere yet, and won't until ASDG (and
GVP, if they'd like – we didn't include them yet) has had time to
respond.
I'm not familiar with finalcopy/prowrite marketing – I've paid absolutely
no attention, and we own both.
–Ben
…via AutoPilot