#NAB Announcement on 3DS
>7. 3-D Studio Market Share Grows with Animation Software
> Market
>
>Last week at the opening of the 1995 National Association of
>Broadcasters (NAB) show in Las Vegas, Autodesk announced that,
>according to a new report on computer animation, its 3-D studio
>product has almost half of the market for professional 3-D
>solutions. Source: Company press release 10Apr95
>
>DQ Take: This show is THE big annual show for the broadcast
>market, and 3-D is making a big appearance. Silicon Graphics
>Inc. (SGI) also announced (last Monday) its new 3-D Virtual Set
>technology for the television broadcast industry. This
>technology, based on SGI's Onyx line of supercomputers and
>software from its Silicon Studio's subsidiary, creates 3-D
>environments for television personalities to interact with
>realistic virtual environments. The on-air graphics segment of
>the broadcast market represents a strong installed base for the
>SGI platform and related 3-D tools, and, thus, is the likely
>first market to adopt the newest 3-D technologies. The key to
>permeating beyond this base, however, is the availability of
>lower-cost PC-based solutions such as those offered by
>SoftImage, owned by Microsoft, and Autodesk. While the
>broadcast market remains a key market for animation and 3-D
>graphics, the greater battleground for 3-D will be the PC.