#NAB Announcement on 3DS
5 messages in this thread
>7. 3-D Studio Market Share Grows with Animation Software
> Market
>
>Last week at the opening of the 1995 National Association of
>Broadcasters (NAB) show in Las Vegas, Autodesk announced that,
>according to a new report on computer animation, its 3-D studio
>product has almost half of the market for professional 3-D
>solutions. Source: Company press release 10Apr95
>
>DQ Take: This show is THE big annual show for the broadcast
>market, and 3-D is making a big appearance. Silicon Graphics
>Inc. (SGI) also announced (last Monday) its new 3-D Virtual Set
>technology for the television broadcast industry. This
>technology, based on SGI's Onyx line of supercomputers and
>software from its Silicon Studio's subsidiary, creates 3-D
>environments for television personalities to interact with
>realistic virtual environments. The on-air graphics segment of
>the broadcast market represents a strong installed base for the
>SGI platform and related 3-D tools, and, thus, is the likely
>first market to adopt the newest 3-D technologies. The key to
>permeating beyond this base, however, is the availability of
>lower-cost PC-based solutions such as those offered by
>SoftImage, owned by Microsoft, and Autodesk. While the
>broadcast market remains a key market for animation and 3-D
>graphics, the greater battleground for 3-D will be the PC.
Tom,
>> the greater battleground for 3-D will be on the PC. << Sounds like what
they're saying is for home entertainment or something… but I have no idea
what that's supposed to mean… what do you think?
John
John,
I think they mean that although SGI has a major position for 3D work, the clear
momentum for content creation will be in the PC area. As we all know the path
that 3DS has forged is being followed by an ever increasing number of
competitors. I think that the move of lightwave to the PC was more precipitated
by the envy factor of the 3DS market share and the sheer market potential for
the software on PC's. It doesn't take an IQ much larger than your waist size to
see the TAM (Total Available Market) in the PC arena far surpasses all other
platform potentials. I think SGI's move to acquire wavefront et al, was more a
move to prevent market share erosion in their well placed niche. 3DS is now
everyone's target for software vendors producing software in the same ilk. They
see fertile ground and wish to harvest the potential. Many factors will prevail
in their success or failure. But that's marketing 101 stuff….
Tom
Thomas,
Maybe you have to send this to PC Fantazine <g>
ana /krazy images
ana, I thought you might chime in if you saw the post….. I'm just saying what
I believe the market forces are doing, which is not always based in fact or
reality. The increased sale of software is not necessarily going to result in a
equal amount of quality work. Software is cheap relative to the talent required
to use it.
Cheers,
Tom