#WordPerfect Library
19-May-88 22:44:48
Sb: #125351-#WordPerfect Library
Fm: J Bayless 72456,2062
To: Don Curtis/SYSOP 76703,4321
WP wholesaling for $160 while retailing for ~$400 is the normal percentage
for all software. Wholesale price is typically 40% to 50% of sugg. retail.
Remember, tho, that wholesale price is the price to distributors (or
_very_ large retail stores) who typically buy in large lots (100s) to get
this discount. They then resell to retailers for typically 60% of retail.
Thus the distributors get approx 20% of retail per package for the trouble of
warehousing numerous titles, taking small orders, billing to a large number
of (sometimes difficult to collect from) clients, etc.
Retailers then get a package for 60% of retail and when they sell it they
make 40% of retail. For this they handle salespersons salaries, stock many
(often slow moving) titles, provide support (at least some do), pay rent on
their building, demonstrate programs, buy hardware to demonstrate on, etc.
If you wan't to get a copy of WP (or anything) for 40% of retail just
call the company–but be prepared to buy in distributor quantities. There is
logic behind this.
James Bayless
New Horizons Software, Inc. (Never thought you'd see me defending WP, did
you?)