#Scala Press Release I
12-May-95 19:49:04
Sb: #196714-#Scala Press Release I
Fm: Ron Legro 75136,2066
To: John Chang 73023,2000
I was at the NCTA show in Dallas. The Scala booth (really an open area with
seating for a couple dozen people and a video wall) was attractive and always
seemed to have people around. The demos were great. I missed you, but spoke
with a number of your colleagues, including Michael Sinz. I was all over that
200,000 sq. ft. exhibit floor and Scala's demo was easily the most impressive.
It made the cable converter set-top interfaces in other areas look sick.
Right after viewing the Scala booth demo, I went to a workshop and watched one
of the presenters, a cable industry exec, struggling to make his relatively
static slide-show presentation — done on a PC-based Novell software
presentation package — work as intended. He had to reboot Windows twice.
Crude, crude, crude.
I noted that Scala has signed on with some developers of set-top hardware (you
could see the evidence of Scala's presence in several other booths) and will be
interested to see the results. I also noted that Scala has thrown in with the
group that's supporting the Microware DAVID set-top OS alternative to
Microsoft's software. Smart.
The only marketing problem you may have: The software is so adept and the
presentation so fast and slick that casual viewers could be excused for
assuming there was a big fat "black box" hidden under the table, doing things
impossible for an ordinary user. Of course, we know that black box is an Amiga.
While the Scala folk were very interested in talking Amiga one on one, the
platform was not mentioned in any of the print or oral presentations. I
understand why, but it was amusing to see what appeared to be the Amiga version
of the software being used to pitch a PC product. Either that, or the
multimedia OS you're using for the PC version depends on Amiga-style device
names like DH0: 🙂
A couple of the Scala people I spoke with let slip that the PC version will be
available on CD-ROM with numerous demo scripts. Hopefully they will be readable
by the Amiga version, and hopefully use Amigans will get a discount for
"upgrading" (not really!) to the CD-ROM version, so I can get my hands on those
demos and all the attendant clip art, backgrounds, etc.
The only mystery left unanswered: Whether the PC version will be dongled.
40,000 Amiga users of Scala! That's big sales in our realm. Chances are, the
PC version could do half a million pieces, in that event.