#Impact of Desktop Video
The following are some interesting facts I came accross in my
research concerning desktop video (just hype or reality)?
"By almost any measure, desktop-video production is becoming a
big business. Sales of "video servers" incorporating full motion
video – are growing at high velocity speed, with forecasts calling
for sales to rise from $16 million last year to $296 million in 1995
and to $5.2 billion in 1997, reports Dataquest Inc., San Jose, CA.
(Dec. 1994)
A fine example is American Airlines, the Dallas based carrier with
more than 60,000 PCs installed worldwide, PC-based video is being
used for training at the company's Learning Center. By incorporating
full motion video and audio into training applications on PCs, the
airline is able to give crews "hands-on" instruction.
The following is a breakdown of how A/V technology fits into large
Corporations :
How Many Companies Use Audio Cards? (%)
Fortune 1000
Fortune Industrial 500 60%
Fortune Service 500 63%
Fortune 1000 Average 61%
D & B Companies
Less than $12.5M in Sales 23%
$12.5M – 30M In Sales 23%
More Than $30M In Sales 46%
D&B Average 33%
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How Many Companies Use Video Capture Cards? (%)
Fortune 1000
Fortune Industrial 500 31%
Fortune Service 500 33%
Fortune 1000 Average 32%
D & B Companies
Less Than 12.5M In Sales 14%
$12.5M – 30M In Sales 27%
More Than $30M In Sales 24%
D & B Average 22%
****************************************************************
Audio/Video Buying Plans (within next 12 months)
Fortune 1000 (Audio Cards)
Fortune Industrial 500 49%
Fortune Service 500 53%
Fortune 1000 Average 51%
***************************************************
next 12months- Fortune 1000 (Video-capture cards)
Fortune Industrial 500 37%
Fortune Service 500 34%
Fortune 1000 Average 36%
**************************************************************
D & B Companies
next 12 months- Audio Cards
Less Than 12.5M In Sales 21%
12.5M – 30M In Sales 14%
More Than $30M In Sales 26%
D & B Average 21%
***********************************************************
D & B Companies
next 12 months- Video Capture Cards
Less Than 12.5M In Sales 15%
$12.5M-30M In Sales 7%
More Than $30M In Sales 23%
D&B Average 16%
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The data above is taken from CRN/The Gallup Organization Inc. (December 5,
1994)
The desktop video industry has become large enough to warrent two special AT&T
Multimedia Lab dedicated to analyzing new video/audio applications. Gee, all
we need now is an infastructure which makes it easier and faster to send
graphics, video etc.
Hope someone finds the data interesting, I do!
Sincerely, Dean