CompuServe Messages

Last week I was in a meeting with my Internet service provider along with a client I do engineering for. They have a commercial web page to advertise their products. The purpose of the meeting was to determine why their sales were so low from the web page offering. They sell video tapes of bikini contests around the state. Should be a hot seller, right? Especially on the internet consideration the percieved reputation it's users have. Well, the meeting opened with the president of the service provider exclaiming that the web page is taking two "hits" per second. When my client asked him to prove it as he was only getting three orders per week, the provider just went into some wild BS about sales ratio. I'm still not sure what a "hit" is in internet lingo but I liken it to the daily population of a large shopping mall vs. the actual sale of an item in one of the stores. At this point, the client does much, much better with TV advertising on Late, Late Night Cable TV access channels.