#Brilliance Dongles Ship!
09-Aug-93 05:36:26
Sb: #33997-#Brilliance Dongles Ship!
Fm: Brian Bartlett 72037,570
To: Ron Legro 75136,2066
Ron,
I've never bought the argument that we all pay more for software due to
software piracy. Follow me:
You typical "career" pirate, and I've met quite a few, obtains his
warez from several sources, usually pirate boards. He doesn't have a lot
of money, and quite frequently is young, in his teens or twenties. All of
his money is spent on his "neato" hardware, not the software. If all
software were dongelized it would make absolutely no difference to this
brand of pirate. He would either break it, his "friends" would break it,
or he would not bother with the software at all. In any case, if he does
get the software working on his computer, he will only use it perhaps half
a dozen times, if that. In any case, the software company would never
have made a sale to this individual, period. Therefore, the software
company has not lost any sales and therefore no money.
Now, for the other kind of pirate, the "middle-class" pirate. His
typical reason for pirating software is that he is continuing to work on a
particular item from the office. As such, why should this individual pay
an additional fee to use the same piece of software on a different CPU?
Especially if the software has a relatively high cost. It is, after all,
the same work generated by the same piece of software, but in two
different locations at two different times. Or at least, that is the
typical rationale involved. In any case, if the software were
unbreakable, this individual would almost certainly not buy the software
for his home machine, but instead defer the work until his return to the
office. Again, no sale would occur.
The _only_ case that can be made for lost sales is to corporate
customers or home-users within a particular niche, and of the latter, only
if it is differentiated from their main work (primarily games). For this
latter type, there can be a case made for lost sales, but I frankly don't
think they amount to much, at least in relation to corporate sales. As
for corporate sales, I think they need to monitor their own installations
more carefully, but I believe that the legal system is slowly sorting that
out.
My basic point comes down to this. The supposed lost sales that are
reported by many software houses should be heavily discounted. The
figures cited, especially for the packages such as WP, Lotus, and such,
take into account sales that never, ever, would have occured. Most of the
software that I've seen pirated has been used once and related to a
forgotten disk in the back of the disk drawer, never to be used again.
The opposite case where a user is using a copy of the software from the
office is also a sale that would almost certainly never have occured.
Given the price of many software packages, the worker could never
rationally justify such an expenditure for what is, essentially, unpaid
work.
Of course, this ignores the whole issue of game software, but this is a
long enough message by itself.
Brian
P.S. For you software houses out there, before you flame, keep in mind I
firmly oppose piracy. I am only examining the economies of such.
Brian