quality type/art
03-Oct-89 23:46:28
Sb: #13254-quality type/art
Fm: Tripp Narup 76340,134
To: Michael Diehl 76004,1001
Your comments reminded me of an old newspaper publisher I used to know. He
owned the most successful small daily in Minnesota (their readership surveys
came out over 100%; an interesting exercise in survey samplings…). His
favorite line was: "They may not know *why* it looks good, but they know it
*looks good*." The same guy used to lay the ink on the press himself when they
ran color photos. Unfortunately, he sold out to a chain for multiple
millions…