CompuServe Messages

Open Letter to CBM

    04-Oct-91 22:18:28
Fm: Harold W. Grigdesby 76304,3030
To: Betty Clay/SYSOP 76702,337
Betty, If you construed my messages as being Commodore bashing, read them again. I like this company… I have friends that work for the company… I want Commodore Int'l to prosper! I am a stockholder, are you? My point is simply: At an installed base of 3 million, Amiga Users are still a small family. A commitment to quality (both perceived and tangible) on the part of a manufacturer must involve it customers. Betty, that is us. If you enjoy using your Amiga, let Commodore know. If you have design improvement suggestions, let Commodore know. The time to give strategic advice is before the $6 million cost of market research + R&D + initial Ad campaign. To put it another way, do you read Consumer Reports after you spend $20,000 on a new car to see how well you guessed? Of course not! One avails themselves of all pertinent information from a variety of sources before the purchase decision is made. Hal Grigdesby Krannert Graduate School of Management Purdue University – via Whap!